Archive for February, 2010
Effective April 1st Maui Jim will no longer be offering glass lenses through it’s authentic Maui Jim prescription sunglasses program. The Thin Glass Lens that Maui Jim has offered from it’s beginning is a cornerstone of the companies plano sunglass line. The company however feels it is no longer appropriate in it’s RX program.
Maui Jim says that consumers today are demanding lighter, thinner and more impact resistant RX lenses and the Maui Evolution material can deliver these benefits better than glass.
Maui Evolution is available in Read the rest of this entry »
Rudy Project has opted to promote a different frame each month in 2010 and February the focus is on the new Magster. This sunglass for men was just introduced by Rudy and it rocks. The large lenses on this frame offer ultimate protection and the newly engineered front emblem has air vents to prevent fogging. Fully adjustable temple tips and nose pieces round out the package making this an ideal performance option.
With stock color/lens combos to choose from, optional RX adapters and interchangeable lenses, the Magster by Rudy project is not only technical, it’s also very versatile. Read the rest of this entry »
Aviator sunglasses are one style recognized by all. Maybe it is because the style has been around so long, maybe it’s because they have been a favorite of many a-list celebrities, maybe it is just because they fit swell and offer such good coverage that over the years they have infiltrated mainstream fashion in America. Whatever the case may be with current designers taking this classic style and tweaking it, the aviator becomes a great choice for an even broader audience.
A little history on aviators….
- Originally developed by Ray Ban in 1936 for sale to the US military.
- Wide spread demand and polarity resulted in their release to the general public approximately 2 years later.
- Originally designed to mimick the shape of flying goggles at the time.
- Classic aviators featured a tear drop shaped lens and wire frame.
- As aviator sunglasses were originally designed for “aviators” the lenses were never polarized.
Aviators have greatly evolved since their early beginnings. Wire frames still dominate the mix but they also come in other metallic materials and some even come in plastic. The lenses vary in size and shape so everyone can select an aviator style that is appropriate for them. The lenses on aviators today are now largely polarized, so not suitable for pilots. Color options abound in modern aviators. Traditional metallic colored frames like gold and silver are often off set with vibrant mirrored lenses ranging the rainbow from purple, blue, to green to yellowy gold to orange and red.
Although many manufacturers make aviators one company that has focused largely on experiementing with this style is Salt Eyewear. Covering various aviator possibilities, it is an amazing collection to review.
Big, black and sparkly, this is a perfect summation of my newest pair of eyeglasses. Well, they actually aren’t even mine yet, but soon will be. I made this pick at Europtics Anne et Valentin trunk show Friday and I LOVE THEM! The frame is the Kaolin and they are awesome. Modern, edgy, lightweight.
Finally, a pair to rival my current love of the LA Eyeworks Drive In frame I wear.
This month the LA Times featured an article about Victor Drai and his partners Cy and Jesse Wyatt. The three form the holy trinity when it comes to creation of top notch, a list night clubs. Responsible for clubs in LA and Las Vegas the three are preparing to launch their latest gem, Drai’s Hollywood. The club will be perched atop the W hotel at Hollywood and Vine and will no doubt be the “it” spot when it opens the end of February.
So what does this have to do with eyeglasses? Regarding clientele, The owners stated they are just as open to allowing a person who has $20 to pay the cover charge and drinks water all night as they are with Read the rest of this entry »

