Dotting the Eyes

Archive for January, 2010

In moving forward with our feature showcasing favorite frames of Europtics employees I just spoke with Judy. Judy is often found in or Park Meadows location. She also happened to be wearing her favorite eyeglasses of the day, the Palma by Etnia. The color choice for Judy is the TQBL, no doubt an abbreviation for turquoise Blue.

The vibrant front piece is one of Judy’s favorite things about the frame. As she stated, “Etnia offers great color and great design.” She loves this colorful frame feeling that when she wears it she doesn’t need to worry about makeup. It is also a very accessible style if wanting to go with a bright color as it has no bottom rim so doesn’t box anything in. Finally , she loves the thick temples commenting that when it’s sunny outside their translucent quality allows sunlight to filter through, really bringing their orange  tones to life.

One of the greatest things Europtics has to offer in addition to it’s amazing selection of eyewear is it’s opticians. Each and every one of them is unique and brings different taste and talents to the table.

With this in mind we will be doing a daily feature on staff member’s favorite frames. I just spoke with Tina in our Cherry Creek store and her favorite for today is the one she is wearing, a pair of Lafont eyeglasses, the Audace.

Tina describes the Audace as simply incredible. It features intricate metal lace work on the temples and a bold color combination with a tortoise front and blue sides. She describes the frame as lightweight, feminine, super detailed and absolutely gorgeous. Last words on the model, “It offers a little bit of bling, and you just can’t go wrong with bling.”

I always enjoy a quick flip through news articles related to eyewear and just finished reading one related to sunglasses regarding the Williams’ mother. This article mentions that she often wears big, dark sunglasses to their matches so that she can sleep while they play. Just one more use for a good pair of eyewear.

http://www.heraldsun.com.au/news/breaking-news/stirred-from-sleep/story-e6frf7jx-1225823777287

As the excitment of this weekends trunk show builds here are some fun facts and information on Theo Eyewear.

History:

• Started in 1987 by Win Somers and Patrick Hoet, two opticians with their own boutiques in Antwerpt, Belgium
• The first collections were completely handmade using buffalo horn and were first shown at Silmo Optical Trade Fair guerilla-fashion.  The pair of designers showed the collection in a suitcase on the steps leading to the trade show (as they didn’t have enough money to set up a booth)

Production Specifics:
Frame materials:  Monel, Stainless Steel, and Titanium for the metals, all Zyls are Italian (Mazzuchelli).  Every frame is 100% manufactured and finished by hand in Oyonnax, France

Awards:

• Grand Prize  – Most extravagant sunglasses category -  Vision Expo East, 2006
• Henri van de Velde prize for best product  – Design Flanders  – 2005
• Prix d’or -  Silmo Optical Trade Fair –2001, 2004, 2005, 2006
• Eyewear of the year  – Int’l Optical Fair – Tokyo, 1999 and 2001

Who wears Theo:

• The Theo wearer is an individualist and a trend-setter.
• He or she has a positive view of society, appreciates subtle humor, and is quietly confident.
• He or she does not want to have anything to do with logos and dislikes cheap flashiness.
• The Theo wearer wants quality, originality, and exclusivity and knows that these things come at a price.

Tidbits and Gems of knowledge:

• The name “Theo” is an anagram of Patrick’s surname, and is pronounced with a hard “T” as the Asian cultures they originally targeted did not incorporate a soft “th” in their languages
• Patrick sold his ½ of the company to Wim because he wanted to focus purely on design, part of the agreement was that Wim would have no input or say in the design direction of Patrick’s “eyewitness” collection
• Their slogan “Theo loves you” was originally a note they would put on their order memos
• All Theo employees are required to demonstrate their football skills on their first day